DK’s work with the The Chelsea Entertainment Venue located at The Cosmopolitan of Las Vegas was named a finalist in the annual DSE Apex Installation Awards. The program honors innovation in the development and deployment of technology in the global DOOH industry.
DK’s Director of Experience Design, Anthony Vitagliano, officially joins the 2015 SEGD Global Design Awards jury. Enter now to have your experiential design work honored. Since 1987, the SEGD Global Design Awards have set the standard of excellence for environmental and experiential graphic design—honoring design work that connects people to place by providing direction, content, and compelling experiences in public spaces.
Arrange Letters. Spell words. Blow stuff up. Repeat.
Pro footballer Richard Sherman launches Letters of Boom, a simple, addictive word game that combines both the brains and brawn of the dynamic Pro Bowl cornerback. Letters of Boom is available exclusively through the App store on iPhone for $1.99 at http://AppStore.com/LOB.
Letters of Boom challenges players to use smarts and speed to master fast anagramming, make strategic choices, and leverage bonuses for high scoring. In true Sherman form, the rules of past word games are thrown out the window. Game play features Bonus Letters, Multipliers and Alarm letters that add twists and turns that will satisfy both casual gamers and word game lovers alike.
“I’ve always loved word games, but there has never been anything out there that felt hard-hitting or extreme for me,” said Sherman. “I’m excited to be one of the first professional athletes to deliver an action-oriented word game.”
Digital Kitchen worked closely with Sherman on creating all aspects of the game.
“We are excited to bring to life a mobile game that only Richard Sherman himself could imagine,” said Anthony Vitagliano, Executive Creative Director, Digital Kitchen. “His spirit, intelligence, and tenacity are all represented in the experience.”
More coverage in USA Today.
DK chairman and co-founder Paul Matthaeus is speaking at Digital Media Pipeline for the Entertainment Merchants Association. His keynote titled “Creative Opportunities and Challenges in Digital Entertainment Marketing and Branding,” is on October 8 in LA. More info here.
Digital Kitchen announced today that it has merged with leading brand communications firm Methodologie. Founded in 1988, Methodologie is one of the most respected strategic design firms in the country, with expertise in brand strategy, design and communications. See coverage in the Puget Sound Business Journal.
To communicate the value of Generac’s backup power generators in a weather emergency, marketing agency Bader Rutter and DK transported viewers into the heart of a storm. The spot opens from the perspective of one rain drop hurling toward earth, through rain and storm clouds, as a violent lightning strike blacks out an entire neighborhood. When our rain drop splashes down, we reveal that one homeowner was prepared for the storm – their Generac unit humming to life, restoring power.
Advertising agency, StrawberryFrog, approached DK to find a creative partner to help launch Ehrmann’s Mixim creamy greek yogurts, the brand’s first television commercial in the United States. Go behind the scenes to see how the spot was created.
DK’s short film titled, “Sea Folk,” appeared at the Seattle International Film Festival (SIFF) and on the Starbucks Digital Network as part of the 2014 Fly Filmmaking Challenge, a short film competition premiering annually at SIFF. The film appeared on the Starbucks Digital Network from May 30 to June 2, via in-store wi-fi at 7,000 company-operated Starbucks locations across the United States.
For this year’s Fly Filmmaking Challenge, instead of focusing on individual directors, the Festival challenged five local production companies to create short films inspired by the theme “Seattle, I Love You.” This year’s shift in focus recognizes the efforts of Commercialize Seattle, a new business campaign by Washington Filmworks in partnership with the Seattle Office of Film + Music designed to drive local film production and make Seattle a top destination for commercial film production.
DK’s experiential work at LAX’s Tom Bradley International Terminal was recognized with a Silver ADDY in the American Advertising Awards national competition. The work also won both a Best in Show and Gold Award: Out of Home, Interior by American Advertising Federation’s (AAF) local Los Angeles affiliate, Ad Pros LA.
DK Executive Creative Director, Matt Mulder, is heading to the 2014 Cannes International Festival of Creativity to join a Microsoft panel discussing how today’s wizards are changing culture and turning tech into art. Email press at thisisdk.com to connect with DK at the festival.
As part of our monthly “Great Talks” series, DK Seattle welcomed Rick Barraza, Microsoft’s Senior Technical Evangelist and and Design Technologist for the company’s Coding4Fun group. Rick shared his point-of-view on bridging art and technology.
DK helped Cards Against Humanity satirize gamer-marketing with the launch of Pwnmeal: Extreme Gaming Oatmeal at the 2014 Pax East Conference. Typically at gaming conferences, attendees are inundated with marketing from caffeinated products such as drinks, gum and beef jerky. We pushed the trend to ridiculous with the introduction of caffeinated oatmeal, the official porridge of e-sports. View the spot here and Adweek article.