DK helped Cards Against Humanity satirize gamer-marketing with the launch of Pwnmeal: Extreme Gaming Oatmeal at the 2014 Pax East Conference. Typically at gaming conferences, attendees are inundated with marketing from caffeinated products such as drinks, gum and beef jerky. We pushed the trend to ridiculous with the introduction of caffeinated oatmeal, the official porridge of e-sports. View the spot here and Adweek article.
Interview series, Creative Interviews, connected with DK Executive Creative Directors Matt Mulder and Camm Rowland on a variety of topics from career advice to favorite campaigns.
Catch DK Seattle Creative Director, Josh Hayward, at PechaKucha Seattle on March 27. The event’s theme is Design in Motion: Innovation at the Speed of Thought.
DK’s experiential work at LAX’s Tom Bradley International Terminal was recognized with both a “Best in Show” and Gold Award: Out of Home, Interior by American Advertising Federation’s (AAF) local Los Angeles affiliate, Ad Pros LA. By winning the Gold Award, DK is now automatically entered into the district competition, which comprises the Southern California and Las Vegas region.
DK was awarded a Silver Content Award for its work with The Cosmopolitan of Las Vegas’s ticker signage at the 2014 Digital Signage Expo. DK discovered that even something as mundane as an underutilized ticker digital sign can become a nontraditional venue for a brand’s voice and attitude.
DK Seattle has created Tinytron, your T.V.’s companion for The Big Game on Feb. 2. The experience delivers Seattle fan fuel right into your living room. As seen on Capitol Hill Seattle blog.
DK Sr. Creative Thomas Nicholas self published, wrote and designed issue three of The New Heroes magazine. The New Heroes Three was born from a need to make sense of a society that has lost touch with mythology. Issue Three features interviews with Daniel Arsham, Beetroot Design, Mauro Perucchetti, Jared David Paul, Ivan Forde, Tom Berry, and Delphine Diaw Diallo; artists exploring a new definition of mythology for our modern age. The New Heroes is printed on recycled newsprint stock and will have a short lifespan, making it important that its contents are disseminated orally, in the same way that myth has always been passed on itself. Visit Thomas’s site for more info.
Eater and USA Today take an inside look at The Cosmopolitan’s newest creation, Rose.Rabbit.Lie. take an and DK’s custom mechanically enhanced triptych installation in the dining room. An enormous, backlit rendering of Hieronymus Bosch’s iconic triptych painting “Garden of Earthly Delights” is vibrantly brought to life with technology best known from 1970’s beer signage.
To celebrate the holidays with families all over the world, Digital Kitchen collaborated with the Microsoft Internet Explorer team and NORAD to create an interactive Santa Tracker experience that brought the North Pole to life. This year, Santa’s journey added 146,307 new Twitter followers and 1.45 million “likes” on Facebook. The website attracted 19.58 million unique visitors.
Digital Kitchen partnered with Whole Foods Market to create the Holiday Cheat Sheet, a guide to the best of the holidays, sans the stress. The site provides guests an easy-to-navigate web experience offering compelling content, graphics and shareable tips. Holiday Cheat Sheet
DK heads to the premier retail and design and construction conference Dec. 4-6 to speak about practical issues of media integration in retail real estate, as well as content and customer interaction programming that transforms the shopping experience. CenterBuild 2013
DK's CEO, Bill Fritsch, will be presenting "Redefining Content-As-Marketing" at MCEI Seattle on Nov. 13. The session will cover best practices on how to combine great narrative, artistry and emerging technology to create the most entertaining and engaging content, amplified by social media.
The London International Awards recognized DK's work with The Cosmopolitan of Las Vegas (Monarch Digital Installation) with a Bronze award in the Permanent Digital Installation category.
DK Executive Creative Director, Anthony Vitagliano, heads to the Society of Environmental Graphic Design's Xlab, the premier digital innovation event connecting design, technology, and communication in the built environment. Anthony joins Mark Foster Gage, Assistant Dean, Chair of Admissions, and Associate Professor at the Yale University School of Architecture in NYC on Oct. 24 for a talk titled Shifting Practice: Toward Dynamic Experience.
Join Digital Kitchen (Matt Mulder, executive creative director) and Seattle-based MakerHaus (Mike Kemery, co-Founder) for a panel exploring how to push the boundaries of traditional hackathons to nurture creative cultures and generate ideas. The panel will be held at the Seattle Interactive Conference on Oct. 29. Time TBA.
For the epic digital landscape in LAX’s new Bradley International Terminal, we created engaging content at the intersection of sculpture, story and brand. We implemented a fresh perspective toward content in the public space, building on DK’s 15-year legacy of consumer engagement through innovative and emotionally meaningful content.
Digital Kitchen worked in collaboration with Los Angeles World Airports (LAWA), Mike Rubin of MRA International, Marcela Sardi of Sardi Design, Moment Factory, and Smart Monkeys, Inc.