To communicate the value of Generac’s backup power generators in a weather emergency, marketing agency Bader Rutter and DK transported viewers into the heart of a storm. The spot opens from the perspective of one rain drop hurling toward earth, through rain and storm clouds, as a violent lightning strike blacks out an entire neighborhood. When our rain drop splashes down, we reveal that one homeowner was prepared for the storm – their Generac unit humming to life, restoring power.
Advertising agency, StrawberryFrog, approached DK to find a creative partner to help launch Ehrmann’s Mixim creamy greek yogurts, the brand’s first television commercial in the United States. Go behind the scenes to see how the spot was created.
DK’s short film titled, “Sea Folk,” appeared at the Seattle International Film Festival (SIFF) and on the Starbucks Digital Network as part of the 2014 Fly Filmmaking Challenge, a short film competition premiering annually at SIFF. The film appeared on the Starbucks Digital Network from May 30 to June 2, via in-store wi-fi at 7,000 company-operated Starbucks locations across the United States.
For this year’s Fly Filmmaking Challenge, instead of focusing on individual directors, the Festival challenged five local production companies to create short films inspired by the theme “Seattle, I Love You.” This year’s shift in focus recognizes the efforts of Commercialize Seattle, a new business campaign by Washington Filmworks in partnership with the Seattle Office of Film + Music designed to drive local film production and make Seattle a top destination for commercial film production.
DK’s experiential work at LAX’s Tom Bradley International Terminal was recognized with a Silver ADDY in the American Advertising Awards national competition. The work also won both a Best in Show and Gold Award: Out of Home, Interior by American Advertising Federation’s (AAF) local Los Angeles affiliate, Ad Pros LA.
DK Executive Creative Director, Matt Mulder, is heading to the 2014 Cannes International Festival of Creativity to join a Microsoft panel discussing how today’s wizards are changing culture and turning tech into art. Email press at thisisdk.com to connect with DK at the festival.
As part of our monthly “Great Talks” series, DK Seattle welcomed Rick Barraza, Microsoft’s Senior Technical Evangelist and and Design Technologist for the company’s Coding4Fun group. Rick shared his point-of-view on bridging art and technology.
DK helped Cards Against Humanity satirize gamer-marketing with the launch of Pwnmeal: Extreme Gaming Oatmeal at the 2014 Pax East Conference. Typically at gaming conferences, attendees are inundated with marketing from caffeinated products such as drinks, gum and beef jerky. We pushed the trend to ridiculous with the introduction of caffeinated oatmeal, the official porridge of e-sports. View the spot here and Adweek article.
Interview series, Creative Interviews, connected with DK Executive Creative Directors Matt Mulder and Camm Rowland on a variety of topics from career advice to favorite campaigns.
Catch DK Seattle Creative Director, Josh Hayward, at PechaKucha Seattle on March 27. The event’s theme is Design in Motion: Innovation at the Speed of Thought.
DK was awarded a Silver Content Award for its work with The Cosmopolitan of Las Vegas’s ticker signage at the 2014 Digital Signage Expo. DK discovered that even something as mundane as an underutilized ticker digital sign can become a nontraditional venue for a brand’s voice and attitude.