Digital Kitchen’s latest work for The Cosmopolitan of Las Vegas alludes to the truly unique experiences that await you at the 52-story resort. Twenty vignettes filled a series of elevators with a cast of curious characters — viewers are presented with only a brief glimpse at each story, leaving the rest to the imagination. Where are they going? Where have they been?
Create a unique digital brand experience on-site to resonate with the resort’s target audience – and then extend that brand story into a national advertising campaign.
Playing off the volumetric nature of our digital canvas, we turned the column displays into elevator shafts, filled them with an eccentric cast of characters and sent them on their way. Simultaneously, we created television and online advertising that transported our mysterious hotel guests directly into living rooms across the country.
52 Stories was a first for The Cosmopolitan – linking their resort’s award winning digital experience to an integrated national ad campaign. 52 Stories was so compelling that the resort built a freestanding elevator set on the casino floor for guests to experience (and photograph) for themselves.
Experience & Broadcast
2012 Bronze ADDY