The Engagement

Protobooth – our first-of-its-kind animated GIF photobooth – was originally invented for an internal holiday event. After the party we posted a gallery of images that caught the attention of the press – and a team working with Adidas Originals. We added a few more digital bells and whistles and concert-goers were able to share their experiences via SMS, Pinterest, Twitter, and Facebook the second the cameras fired.

Adidas Work


From prototype to center stage at Lollapolooza and beyond, our first invention quickly evolved from a scrappy setup to a seamless social experience. View