To build awareness of U-verse Sports entertainment offerings, Digital Kitchen merged AT&T’s well-known sports identity with the robust sports programming on U-verse.
As sports offerings increased on U-verse, Digital Kitchen was tasked with creating a marketing campaign that would build awareness of the U-verse Sports additions and heighten engagement with sports programming.
DK created a campaign that brought together AT&T’s history and visibility in the sports world with the rich sports entertainment experience on U-verse. By taking familiar imagery of the AT&T logo and building a real, visceral, celebration of sports around it, the campaign conveys that U-verse is “in the game” and a real competitor in the marketplace.
Digital Kitchen delivered a campaign that is versatile enough to work in multiple contexts. Campaign deliverables included an advertising spot, multiple seasonal spots, as well as a toolkit and style guide to leverage the creative across all other media channels including on-air, print, online and mobile.