Context

Avery Dennison is a global leader in labeling and packaging materials and solutions. The company’s applications and technologies are an integral part of products used in every major market and industry, from automotive to apparel. With operations in more than 50 countries and 25,000 employees worldwide, Avery Dennison serves customers with insights and innovations that help make brands more inspiring and the world more intelligent.

Challenge

They approached Digital Kitchen with an opportunity and a challenge: develop strategy, messaging and creative activations that bring to life the fact that sustainability isn't just something that they do, it’s how they do everything.

The platform needed to be big enough to hold innovations for the next 10 years, to feel authentic and ownable, and to be inspirational and aspirational across multiple audiences in multiple countries.

Solution

Digital Kitchen interviewed key stakeholders, reviewed competitors and innovators in the market space, conducted strategy sessions and crafted a corporate communications messaging platform that would inform everything Avery Dennison says and does:

At Avery Dennison we’re a force for good, challenging ourselves and others to reach higher and think bigger to improve the quality of all life.

With this solid foundation in place, we began bringing this messaging to life—from social media to employee engagement campaigns, videos to case studies, blogs to thought leadership.

Results

“We went from creating a message framework to developing a full-blown sustainability report—one that we’re incredibly proud of. It goes without saying that none of this could have happened without your leadership.”

—Kristin Wong

Director, Corporate Communications, Global Corporate Communications

Avery Dennison Work

Ongoing Stakeholder Communications

Sustainability communications don’t end with the report, they begin there. Telling authentic stories of innovation and achievement are all part of building a sustainable brand; we worked with the Avery Dennison team to weave a cohesive narrative across multiple platforms. View

Sustainability Report for 2012–2014

In collaboration with dozens of internal and external partners and stakeholders, Digital Kitchen wrote, developed and launched the Avery Dennison Sustainability Report in 2015. View

Force For Good Anthem Video

Where does the world start to change? It’s wherever better ways of doing things are found—and it’s inside of Avery Dennison.
View