Sustainability communications don’t end with the report, they begin there. Telling authentic stories of innovation and achievement are all part of building a sustainable brand; we worked with the Avery Dennison team to weave a cohesive narrative across multiple platforms.

Overview

In collaboration with Avery Dennison, Digital Kitchen produced a suite of ongoing communications tools, from social media campaigns to internal employee engagement assets, blog posts and infographics to c-suite communications and case studies.

The result: a holistic suite of communications and activations that bring to life A Force for Good, inspiring and engaging over 26,000 employees, partners, customers and friends around the world.

Thought Leadership

Leading by example and creating change from the inside out means sharing what you know; we worked with Avery Dennison to develop a suite of articles, interviews, infographics and visuals designed to inspire and engage both internal audiences and external readers. Executed all year long, they culminated in Avery Dennison's participation in the seminal COP21 Climate Change talks in Paris and a series of case studies that we developed.

social media toolkit
The launch of the sustainability report was a large organizational accomplishment, and we wanted to make sure employees and stakeholders were able to share their pride in the achievements of Avery Dennison—the social media toolkit provided graphics, short messages and links to the report to make it easy to do just that, from Facebook to Twitter.
Examples of social media pieces created by Digital Kitchen.
employee engagement

With more than 25,000 employees in more than 50 countries around the world, telling the sustainability story from the board room to the factory floor can be a challenge. We developed a suite of original art posters that were translated into nearly a dozen local languages.

More Avery Dennison Work

Sustainability Report for 2012–2014

In collaboration with dozens of internal and external partners and stakeholders, Digital Kitchen wrote, developed and launched the Avery Dennison Sustainability Report in 2015. View

Force For Good Anthem Video

Where does the world start to change? It’s wherever better ways of doing things are found—and it’s inside of Avery Dennison.
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