The “Joy” campaign breaks a smile with this spirited, hand-built romp that pays homage to the most beloved and consistent series in the industry.

Overview

34 years of the 3-Series’ history is deconstructed in 30 seconds with a rock n’ roll swagger that just feels right for a motoring icon born during the heyday of punk.

More BMW Work

Unscripted

BMW’s Unscripted documentary series brings a voice to the legendary brand that for years had been known only as the Ultimate Driving Machine. Each story followed real BMW owners with a unique passion for life…on the road. View