The world’s most ambitious hotel experiment was looking to disrupt the status quo and deliver an unexpected experience for open-minded, creative, well-travelled explorers. The building was brought to life through a mashup of art, architecture and digital technology.
OBJECTIVE
Define the essence of the brand using the digital architecture of the building.
SOLUTION
We crafted a living narrative that incorporated elegant, fantastical, and often poetic interpretations of life’s travels. The immersive experience surrounded guests during their stay, playing out on more than 500 displays embedded in and on the building.
RESULTS
Martha Stewart blogged that the columns were her favorite part of the resort. Michael Bay just stands and stares at them when he’s there. And the Cannes International Festival of Creativity awarded The Cosmopolitan of Las Vegas and DIGITALKITCHEN the Design Grand Prix, as well as a Gold Lion in the Offline Digital Design category.
NAVIGATION
This piece represents the twists and unexpected turns a guest may encounter during a stay at The Cosmopolitan. The black ferro fluid surrounds the compass in a mischievous beauty that only The Cosmopolitan can provide.
SEDUCTION
This piece teases the guest with the illusion of space and beauty. The human and animal forms roam the columns and eventually melt away into the architecture, leaving plenty left to the imagination.
VOYAGE
The Cosmopolitan experience leaves every guest with a story worth telling. The glowing bookshelf represents the master collection of every unique and engaging guest experience.
DISCOVERY
A new notion of luxury...a new type of guest...and new species of plant-life. These never-before-seen specimens have been cataloged, classified and put on display for each guest to discover.
CURRENT
This concept combines a classic turn of the century artifact with a modern aesthetic. Slowly swaying Edison bulbs illuminate the space with the warm glow of yesteryear, attracting travelers and inspiring new perspectives.
PATHWAYS
This evolving wallpaper blurs the line between interior design, graphic arts and animation. A bold and striking pattern of intersecting lines represents the many pathways a guest’s journey can take at The Cosmopolitan.
COSMOPOLITAN
Digital Experience
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