With a striking brand identity and customizable digital tools, we helped The Chelsea set the stage for the world’s biggest headliners.

The Chelsea is The Cosmopolitan’s premiere event and performance space.

After helping define The Chelsea’s grit-meets-glamour brand identity, we took on the challenge of creating a digital content package that stands out in the ultra-competitive, visual battleground known as The Strip.

Our solution was an easy-to-update system of motion graphic templates that can be tailored to individual artists and that work on screens of any size, from digital billboards to vertical columns to 16 x 9 monitors.

To create the templates, we scoured The Chelsea looking for interesting architectural details to use as textural backgrounds. We also developed a set of bold transitions that can be customized for the artist being showcased.

Backgrounds, graphics and motion work together seamlessly to capture the vintage spirit of The Chelsea and provide a simple, powerful way to promote world-class performances.

More The Cosmopolitan Of Las Vegas Work

Rose.Rabbit.Lie.

For the resort's newest creation, Rose.Rabbit.Lie., The Cosmopolitan brought to life an entertainment experience like no other. View

The Digital Experience

The Cosmopolitan’s unique digital architecture, composed of over 500 screens, demanded artistic consideration. To appeal to resort’s curious customers, we partnered with The Cosmopolitan to transform the entire facade into immersive displays of sophisticated design content. View

52 Stories

For those who haven't experienced The Cosmopolitan in person, we created a :30 broadcast spot to tease viewers with the kind of mystery, decadence and adventure awaiting them. View

Lucky Cat

Luck be a lady tonight. Or… a nine-foot-tall chromed-out Lucky Cat.
View

Entryway Design

The assignment: draw pedestrians into the casino but maintain the artistic integrity of the hotel. The answer: Wild Postings. View

Pop Up Wedding Chapel

Hitched in Vegas? Classic. Together with The Cosmopolitan, we put a twist on this impulse-filled tradition with the Pop-Up Wedding Chapel. View

The Social Experience

Everyone in Las Vegas has a pool bar, but an alcohol-infused avant-garde ice cream pool bar can only be found at The Cosmopolitan. We crafted the brand identity - name, logo, concept & art direction and watched the experience come to life. View