HBO challenged DK with the digital marketing strategy and execution for it’s next tentpole series, Westworld.

In order to create buzz we set out to create an in-world experience as an extension of the show.

We designed a responsive, mobile first website around the idea that the Westworld theme park actually exists - including a faux booking system and company intranet, complete with hidden glitches and secret codes. We strategically placed easter eggs and leaked customized assets leading up to the premiere.

Working in close partnership with HBO, Kilter Films, and Google, we delivered hundreds of multimedia and traditional assets based on DK creative and strategy. This ran the gamut from thermally printed cards and brochures, to mobile canvas ads, banners, YouTube bumpers, and a very feisty AI Chatbot named Aeden. We continue to work with HBO on evolving the experience between seasons.

More HBO Work

Boxing Main Title

Summoning television spirits from a bygone NTSC era, the complete broadcast branding package for HBO Boxing combines the dark, stale images of tube TV fight night with the electric burlesque of the spectacle. View

Six Feet Under Main Title

Six Feet Under helped usher in a new era of the scripted drama, while our opening did the same for the title sequence. Both a branding endeavor and a legitimate art form, it is the sole, consistent, and iconic moment that carries through a show’s lifespan and beyond. The title sequence is what you remember most. And if you ever forget that, we’ll kill you. View

Big Love Season 4

The holidays are about spending time with the ones you love, so we gathered the entire fundamentalist polygamist compound family round the yule log and hosted a sing-along. View

True Blood Season 3

By the end of season two, “True Blood” was embedded in pop culture with an average of 12 million viewers an episode. DK was asked to keep the momentum going and continue to grow the show’s fan base. View

True Blood Season 2

“Create Buzz.” That was the brief from HBO, and more than enough to inspire a groundbreaking, non-traditional campaign that created a world where vampires were not only among us, they had disposable income. View

True Blood Main Title

HBO's True Blood main title is a love letter to the Gothic South. Inviting people to commit to more substantial engagement with a brand is what show titles and marketing is all about. View