HBO challenged DK with the digital marketing strategy and execution for it’s next tentpole series, Westworld.
In order to create buzz we set out to create an in-world experience as an extension of the show.
We designed a responsive, mobile first website around the idea that the Westworld theme park actually exists - including a faux booking system and company intranet, complete with hidden glitches and secret codes. We strategically placed easter eggs and leaked customized assets leading up to the premiere.
Working in close partnership with HBO, Kilter Films, and Google, we delivered hundreds of multimedia and traditional assets based on DK creative and strategy. This ran the gamut from thermally printed cards and brochures, to mobile canvas ads, banners, YouTube bumpers, and a very feisty AI Chatbot named Aeden. We continue to work with HBO on evolving the experience between seasons.