To shift the perception of Internet Explorer, we made use of a bleeding edge platform to create a miniseries that clearly draws the line between the new and old browser.


Microsoft rebuilt Internet Explorer 10 from the ground up, completely embracing modern web standards. Unfortunately, consumer perception of Internet Explorer is tied to the twelve-year-old browser that came with Windows XP.

To help change this perception, we created Not Your Father’s Browser: a miniseries featuring a lame dad, played by Internet Explorer 6, and cool son, played by Internet Explorer 10. Episodes were shot using Vine, a new six second video sharing platform only available on the iPhone—knowing well that it would start both buzz and controversy.

Internet Explorer published an episode once a day for two weeks via @ie on Twitter. Immediately the series was shared across tech blogs, news outlets, and social media; fueling conversations about IE10.

Episode 2 – "The Talk"
Episode 3 – "Big News"
Episode 4 – "What’s This?"
Episode 5 – "Responsive"
Episode 6 – "The Set Up"
Episode 7 – "Foreshadowing?"
Episode 8 – "Prom Night"
Episode 9 - "Driving Lessons"

More Internet Explorer Work

NORAD Santa Tracker

To celebrate the holidays with families all over the world, Digital Kitchen collaborated with the Microsoft Internet Explorer team and NORAD to create an interactive Santa tracker experience that brings the North Pole to life. View

Things Aren't Always What They Seem

As part of The Browser You Loved To Hate campaign, DK created Things Aren't Always What They Seem: an original song and hand-drawn animation. View

Jasmine V — “Just A Friend”

We created an interactive music video to build an emotional connection between Internet Explorer and a younger audience. It was a hit among Jasmine's fans and delivered a whole new fan base for IE. View