As part of The Browser You Loved To Hate campaign, DK created Things Aren't Always What They Seem: an original song and hand-drawn animation.

Overview

As part of The Browser You Loved To Hate campaign, DK created Things Aren't Always What They Seem: an original song and hand-drawn animation to encourage the audience to discover the new Internet Explorer for themselves, rather than believe the misguided perception that IE hasn't changed since Windows XP.

More Internet Explorer Work

NORAD Santa Tracker

To celebrate the holidays with families all over the world, Digital Kitchen collaborated with the Microsoft Internet Explorer team and NORAD to create an interactive Santa tracker experience that brings the North Pole to life. View

Not Your Father's Browser

To shift the perception of Internet Explorer, we made use of a bleeding edge platform to create a miniseries that clearly draws the line between the new and old browser. View

Jasmine V — “Just A Friend”

We created an interactive music video to build an emotional connection between Internet Explorer and a younger audience. It was a hit among Jasmine's fans and delivered a whole new fan base for IE. View