GSD&M’s “Discover Something” campaign seeks to refocus on customer experiences. They teamed up with DK to create a new kind of message - the adventures we yearn for are just beyond our own back doors.


Use real customer stories and voices to create a series of short films communicating the sense that L.L.Bean doesn’t just make things, it makes things possible.


We aimed to avoid creating just another excuse to feature outdoor products using lifestyle footage. Instead we used a unique combination of crafty, low impact shooting, design and editorial to uncover simple human-scaled truths about passion and discovery that embody the L.L.Bean brand.