When people go to a passion brand's site, they aren't looking for an ad. They're looking for the truth. Made in the U.S.A. is a short documentary that celebrates this.
As the only major manufacturer still making shoes in America today, New Balance sought to pay homage to something thought nearly extinct in America: work done by hand. Made in the USA is a short documentary that celebrates this sobering, yet heartening reality. Set in the town of Skowhegan, Maine, where the shoes are made, New Balance employees narrate the story of hard work and good corporate citizenry that became the visual centerpiece of the New Balance online community.