Checkout the world's first interactive movie poster and see how it changed the game environment marketing and traditional print advertising.

OBJECTIVE

Drive ticket sales and build buzz for the premier of Paramount’s Transformers: Dark of the Moon.

SOLUTION

We reinvented the movie poster. By using their iPhones (or iPads) and the Defend the Earth App, viewers could transform a special edition Transformers 3 poster into an Augmented Reality Game. Players got to defend the Earth against the evil Decepticons, then pick up movie tickets – right from their smartphone.