The Engagement

The PGA Tour needed a new approach to move beyond the glossy nationally televised heroics of tournament play and bring audiences into the lives of the game’s exciting new players. The solution? GSD&M and Digital Kitchen created a dynamic, intimate video series that took fans “inside the ropes” for an intimate look at athletes whose off-course lives and interests shatter all pre-conceived notions of the gentlemen’s game.

PGA Tour Work

These Guys Are Good

The PGA wanted to bring younger players and viewers to their sport. We helped by introducing their target to a new kind of tour player - the bold, slam dunking, dirt biking crashing guns of the PGA. View