Rebellion connects beat poets to biker gangs, hippies to punks, rockers to stock brokers. Partnering with QCM and Sinuhe Xavier, we created an anthem that celebrates the spirit of rebellion.
Our first Sailor Jerry work looked inward, at the culture created by tattoo legend Norman “Sailor Jerry” Collins. In this campaign, QCM wanted to pay homage to the larger, counter-culture philosophy and mindset at the core of the brand. Charles Bukowski put it best —“Wherever the crowd goes, run the other way. They’re always wrong.”