We invited loyalists and craft beer fanatics to delve into Sierra's rich history by transforming their website into one of the most informative and comprehensive content ecosystems in the craft brewing industry. It is a fitting homage to Sierra's passion, innovation and tradition.

More Sierra Nevada Brewing Company Work

Anthem Film

DK produced an anthem film showcasing the pioneering spirit behind Sierra's legendary brand. The epic—yet intimate—portrait inspires an emotional connection to Sierra with archival footage, sweeping mountainscapes, and jaw-dropping adventure imagery. As one YouTube commenter describes it: “The best four minutes of my life.” View

Retail Branding

We drove preference for craft drinkers and hardcore craft purists by reinforcing the authentic nature of their brand at the retail level.
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