To raise awareness for a new original series from Sprout, Digital Kitchen transported tiny aliens from planet Floog across the US.

A focus of DK’s multi-platform approach to promote Floogals was to extend the introduction of the three alien protagonists and their adventures of discovery beyond digital. This led to them appearing on shopping carts in grocery stores nationwide, as well as buses and taxis in Seattle, Chicago, Washington D.C., and New York. Fascinated by our odd planet, the Floogals asked humorous and intriguing questions personalized to cities and their unique characteristics.

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FLOOGALS YOUTUBE INVASION

Curiosity has landed—smack dab in the middle of someone’s YouTube video.
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FLOOGALS DIGITAL LAUNCH CAMPAIGN

Digital Kitchen created a multi-faceted digital campaign to build interest and excitement around Sprout’s newest original series, Floogals.
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