David Hasselhoff, the most watched television star in the galaxy, was making his triumphant return to TV. To help promote the premiere of his new A&E Real Life series, we posed the question: “Is awesomeness genetic”?
OBJECTIVE
Create buzz for the series premiere of The Hasselhoffs, airing Q4 2010.
SOLUTION
We lovingly trimmed David Hasselhoff’s precious chest hair and superglued it to a three-year old.
RESULTS
The 30-second commercial immediately went viral, receiving over 650,000 YouTube hits and more than one million total web views. In addition to numerous blog and press write ups about the campaign, AdFreak named Baby Hoff one of the 30 Most Freakiest Ads of 2010, a true honor for DIGITALKITCHEN.
THE HASSELHOFFS
Commercial
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