White slacks. The polite clap. A well-heeled trio strolling around the green with a silver spoon and a scorecard in their back pockets. Those days are gone. The country club rules don’t apply anymore because someone rode their dirt bike onto the first tee and hit a 300 yard drive. We created this series of spots to celebrate the new PGA Tour, featuring some of the most compelling names in golf.
OVERVIEW
The series represents a new approach for the PGA Tour. Gone are the glossy, staged heroics and professional voiceovers. Instead, we bring the audience ‘inside the ropes,’ depicting the game from multiple perspectives. Original live-action footage, candid off-the-course moments, broadcast highlights and home videos are all set against an audioscape of off-the-cuff fan voices captured on the course. These dynamic and intimate portraits emphasize our own personal identification and empathy with these athletes rather than the idolatry traditionally associated with professional sports.
THESE GUYS ARE GOOD
Campaign
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