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In spite of an ever-present brand campaign, Anheuser-Busch was missing ads that showcased Bud’s key product attributes - crisp, clean and superior-crafted beer. DDB gave us immense creative freedom to concept original work, with virtually no storyboards, scripts or pre-ordained conceptual work. DK created both domestic and international television campaigns that started with a single drip and expanded into a spectacular world where beer behaves in supernatural and fantastic ways.