BMW’s Unscripted documentary series brings a voice to the legendary brand that for years had been known only as the Ultimate Driving Machine. Each story followed real BMW owners with a unique passion for life…on the road.
OBJECTIVE
Give a new voice to the long established BMW brand.
SOLUTION
The films humanize the brand by eschewing any mention of engineering and instead give voice to a group that hasn’t had one the drivers. The series delves into what is universal amongst them: their passion. Be it wanderlust, wildlife or finding love, it’s this unifying emotion that connects the films, the fans and the brand.
RESULTS
The Unscripted series has been featured on BMW.com, Jalopnik and scores of other influential automotive sites. On the BMW YouTube channel alone, the series has received well over half a million views garnering widespread praise from people all over the world.
CASE STUDY
Unscripted
Documentary Series
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