CONTEXT

west elm Hotels is revolutionizing hospitality with a collection of unique, locally-minded boutique hotels.

CHALLENGE

How do you generate excitement around a hotel experience that doesn’t exist and hotels that currently have no address?

SOLUTION

Working collaboratively with our client, we developed positioning that helped codify the west elm Hotels brand identity. This led to a tone video and website that brought the west elm Hotels experience to life, showing potential investors the enormous opportunity for west elm’s unique blend of wholehearted hospitality and high-end design.

west elm Hotels Work

Brand Film

Digital Kitchen brought west elm hotels to life with an offbeat and authentic peek into the lives of future guests who are encouraged to ‘Bring Yourself.’ View

Brand Strategy

Digital Kitchen created a brand strategy that became the foundation for a website and tone video for west elm Hotels. View

Investor Website

Digital Kitchen created a website that introduced potential investors to a new kind of hotel development opportunity from west elm. View