Digital Kitchen created a website that introduced potential investors to a new kind of hotel development opportunity from west elm.
Our website for west elm Hotels reached out to investors as partners, bringing the brand’s high-end design aesthetic to life as an invitation to join an amazing opportunity.
Our innovative approach to the UX led to a more sensorial way to experience the brand. We integrated newly shot footage, stock imagery, and User Generated Content into an interactive depiction of the Hotel experience. In the local section, all of the content is pulled from the accounts of real Instagram users who live in and love the neighborhoods where west elm Hotels will be located. Real world content was key to building an authentic look that was true to place—establishing west elm’s mission to respect and accentuate the local experience.
View west elm Hotels.