In the social sphere, the audience was activated by weekly social challenges posted across Whole Foods Market’s Facebook, Twitter, and Instagram followings. In addition, Digital Kitchen created more than 90 pieces of original content to encourage sharing to draw in audiences from different channels.

Overview

Weekly social challenges were aimed at activating millions of Earthlings across Whole Foods Market’s Facebook, Twitter, and Instagram followings. Digital Kitchen created more than 90 pieces of original content to organically draw people outside these social channels into the experience. Each of these entertaining pieces—photos, animations, guides, illustrations, and more—was designed expressly for sharing via reblogging and pinning, extending our reach to the Tumblr and Pinterest communities.

More Whole Foods Market Work

Earthlings Case Study

We crafted an integrated online and offline experience centered around strange and curious creatures, known as Earthlings. View

Earthlingmonth.com

This real-time hub for Earthlings in action facilitated a unique engagement with Whole Foods customers, hosting an ever-changing flow of ideas, inspiration, and innovation. View

Influencer Kits

We raised awareness for the Earthling's initiative by facilitating one-to-one relationships with high-profile sustainable living online personalities. View

In Store Branding

Rounding out our comprehensive online presence, the in-store campaign targeted a hyperlocal audience through community events and shopping experiences. View