In the social sphere, the audience was activated by weekly social challenges posted across Whole Foods Market’s Facebook, Twitter, and Instagram followings. In addition, Digital Kitchen created more than 90 pieces of original content to encourage sharing to draw in audiences from different channels.
Weekly social challenges were aimed at activating millions of Earthlings across Whole Foods Market’s Facebook, Twitter, and Instagram followings. Digital Kitchen created more than 90 pieces of original content to organically draw people outside these social channels into the experience. Each of these entertaining pieces—photos, animations, guides, illustrations, and more—was designed expressly for sharing via reblogging and pinning, extending our reach to the Tumblr and Pinterest communities.
