We raised awareness for the Earthling's initiative by facilitating one-to-one relationships with high-profile sustainable living online personalities.

Overview

Influencers received a crate, made from sustainable re-used cardboard, contained campaign literature, a fresh pineapple or artichoke with 3D-printed ceramic parts, and an instruction sheet. When assembled like a Mr.Potatohead, the produce is transformed into a cute Earthling ambassador that delivers a humorous, personal message to the recipient. Spreading the word through these respected, visible and active online influencers resulted in 18.3K of 40.5K visitors to the microsite coming directly via social media.

More Whole Foods Market Work

Earthlings Case Study

We crafted an integrated online and offline experience centered around strange and curious creatures, known as Earthlings. View

Earthlingmonth.com

This real-time hub for Earthlings in action facilitated a unique engagement with Whole Foods customers, hosting an ever-changing flow of ideas, inspiration, and innovation. View

In Store Branding

Rounding out our comprehensive online presence, the in-store campaign targeted a hyperlocal audience through community events and shopping experiences. View

Earth Nuggets

In the social sphere, the audience was activated by weekly social challenges posted across Whole Foods Market’s Facebook, Twitter, and Instagram followings. In addition, Digital Kitchen created more than 90 pieces of original content to encourage sharing to draw in audiences from different channels. View