Rounding out our comprehensive online presence, the in-store campaign targeted a hyperlocal audience through community events and shopping experiences.

Overview

The campaign came to life in the form of large posters, signs, and point-of-sale graphics. We played on sustainable practices that may seem alien to many to create a visual language featuring curious portraits of Earthlings in action, and invite shoppers to visit EarthlingMonth.com to join the movement.

Whole Foods Market stores across the nation personalized the campaign for their region by hosting local Earthling events and became even more involved in their communities. To instill a little friendly competition amongst the stores, one-of-a-kind Earthling treasures were up for grabs. These were awarded to the store that were most active in the community during the month of April.

More Whole Foods Market Work

Earthlings Case Study

We crafted an integrated online and offline experience centered around strange and curious creatures, known as Earthlings. View

Earthlingmonth.com

This real-time hub for Earthlings in action facilitated a unique engagement with Whole Foods customers, hosting an ever-changing flow of ideas, inspiration, and innovation. View

Influencer Kits

We raised awareness for the Earthling's initiative by facilitating one-to-one relationships with high-profile sustainable living online personalities. View

Earth Nuggets

In the social sphere, the audience was activated by weekly social challenges posted across Whole Foods Market’s Facebook, Twitter, and Instagram followings. In addition, Digital Kitchen created more than 90 pieces of original content to encourage sharing to draw in audiences from different channels. View