Rounding out our comprehensive online presence, the in-store campaign targeted a hyperlocal audience through community events and shopping experiences.
The campaign came to life in the form of large posters, signs, and point-of-sale graphics. We played on sustainable practices that may seem alien to many to create a visual language featuring curious portraits of Earthlings in action, and invite shoppers to visit EarthlingMonth.com to join the movement.
Whole Foods Market stores across the nation personalized the campaign for their region by hosting local Earthling events and became even more involved in their communities. To instill a little friendly competition amongst the stores, one-of-a-kind Earthling treasures were up for grabs. These were awarded to the store that were most active in the community during the month of April.