What happens when animals try to take the law into their own paws? Not much – at least not in the promos we created for the new season of National Geographic’s “Wild Justice”.
National Geographic asked DK to create and produce a broadcast campaign for its new season of “Wild Justice”. They told us to drop all preconceived notions of what we thought National Geographic spots were supposed to look like and come back with something, uh, wild. Our solution? Two spots that show why squirrels and deer don’t have their own CSI series.