Mercedes-Benz Stadium
Setting a new standard for in-stadium experiences
Atlanta’s Mercedes Benz Stadium wanted to set a new standard in fan experience—with an awe-inspiring visual experience that was out of this world.
Home to the Atlanta Falcons, in the NFL, and Atlanta United, in the MLS, the stadium redefines the concept of a “jumbotron” with a full 360 degree screen making every seat the best seat in the house. With additional screens of assorted shapes and forms scattered throughout the stadium, we created a visual tapestry that connects everything into one cohesive canvas—redefining the game day experience.
For the Falcons, the screens were transformed into a pre-game moment to make fans go wild (and intimidate the opposing team). For United, we created a fan ritual to send fans into a frenzy. Inspired by the railroad history of Atlanta, the Golden Spike has become an unrivalled ceremony uniting the community and passion of the fans.
There’s nothing quite like the tingle of the spine in anticipation of your team taking the field. For both Atlanta Falcons and Atlanta United, we helped turn these moments into distinct and spectacular experiences that unites the city and energizes the fan base.