Resorts World Las Vegas
GLOW: transforming the strip into a digital art canvas
Resorts World Las Vegas is the first new resort on the Las Vegas Strip in over a decade. With some of the largest screens in North America. Our challenge - create a content and multimedia experience that will entertain and attract the millions of visitors who come to Las Vegas every year.
GLOW is a one-of-a-kind video and multimedia spectacle - five unique ‘shows’ bringing the property’s technologically advanced architecture to life.
Vegas is a playground for all types of visitors, and our shows needed to reflect that.
We worked with RWLV to develop each show’s theme and then further defined each story’s narrative and visual style, landing on our five shows - 24k Magic, Dance Story, Neon Space, Wanderlust, and Vintage Vegas.
