FX - The Strain
A multi-sensory atmosphere in a world of vampires
To transport fans inside the dark world of The Strain, we worked with FX to create a live-action VR experience at Comic-Con in San Diego. A state-of-the-art device with 17 cameras captured 360-degree footage, producing a rare VR stunt synchronized for 6 users at once.
The activation featured a 2 1/2-minute VR story starring Kevin Durand (Vasily Fet) inside a replica of the warehouse from the show. As users "followed" Fet to safety, 3D sound and 4D elements like startling vibrations and bursts of warm and cold air were deployed to increase the intensity. The result was a shockingly real view into the vampire apocalypse that scared the hell out of fans.
The Strain VR stunt was the talk of Comic-Con. The cast and crew, including creator Guillermo del Toro, stopped by to experience the buzz first hand. The four-day event garnered 137MM social media impressions and an additional 32MM press impressions via earned media, including articles on Rolling Stone, Fortune, USA Today, VR Scout and many other websites and publications. On-site, the event had 932K ground impressions and over 1,000 people participated.