The Agency Evolved
The Age of Transparency
Digital Kitchen is a content-first agency. We elevate the importance of content in the strategic and creative process to build authentic brands that resonate with today’s media savvy consumers. Through research and conceptual modeling, we construct a narrative that defines the consumer/brand relationship based on shared values and interests in order to create an authentic positioning.
What Doesn’t Work?
Building a brand from a typical sales positioning is difficult because today’s consumers can see through the message mechanics of traditional marketing. That’s why content created from that model always feel inauthentic when displayed in channels like Facebook, YouTube, Twitter and Pinterest. It’s also why consumers are tuning out traditional commercial messaging.
What Does Work?
Authentic content on social/digital media channels working in unison with a credible story in owned media is a brand’s best opportunity to express their authentic story. When a brand’s authentic story and its paid messaging are both delivered from an authentic positioning they form a powerful narrative that builds awareness, lasting relationships and brand growth. The ecosystem for this narrative begins and ends at the crossroads of content and marketing.
How Do We Do It?
In a world where millions of voices (both positive and negative) contribute to a brand’s story building, monitoring and managing the narrative is as important as writing it. Digital Kitchen’s “think and make” agency structure integrates strategy and creative with production. This allows for more effective management of a brand’s integrity and voice across today’s complex ecosystem of digital and traditional platforms.